Exhibition @Nakameguro – mountaineer design

総合アパレルメーカーの新作生地の展示会の会場構成を担当。空間の中にもう一つ、身体サイズに近い狭空間を作ることで来場者と担当者が商談に没入できる効果を狙った。生地の特性を体感できる什器も複数設置し、プロダクト形態と生地機能両面での訴求が可能となった。

この巨大な什器は解体、縮小展開が容易に可能で、会場の規模に応じてサイズが可変できるシステムになっている。

We were in charge of the venue configuration for an exhibition of new fabrics for a general apparel manufacturer. We aimed to immerse visitors and staff in business negotiations by creating another narrow space within the exhibition space that was close to the size of the body. Several fixtures were also set up to allow visitors to experience the characteristics of the fabrics, making it possible to promote both the product form and the function of the fabrics.

The huge fixtures can be easily dismantled and scaled down, and their size can be adjusted according to the size of the venue.